#Generali France

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January 28, 2026

French Savers Abandon Their Sacred Cow: The Great Assurance-Vie Risk Experiment of 2025

French households poured a record €50.6 billion into life insurance in 2025, with a historic shift toward riskier unit-linked investments. This deep dive explores why the famously conservative French savers are gambling on markets, and what it means for your money.

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